Google Analytics Web-Performance Analyst for Enterprise group in Boston, available for fully remote.

Responsibilities

Measure and evaluate the effectiveness of online marketing investments. Supports the development and implementation of marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance. Develops e-marketing content and explores sales channels.
 

• Maintain measurement plans which align with business and marketing goals.
• Drive processes which translate data into accurate performance reports.
• Uncover lead funnel shifts and audience insights, while staying attuned to broader site innovation opportunities.
• Regularly analyze performance and pull reports from a variety of data sources.
• Research and recommends optimizations and tests for driving engagement and improving lead conversions based on data.
• Independently produces web analytics and related reporting outputs at the team and collaborator level.
• Contribute expertise to customer-facing initiatives (segmentation and profiling, marketing automation, e- mail, social media, CRM integration, etc.).
• Maintain functional expertise in key digital marketing experiments and tactics related to web analytics and optimization, including A/B testing.

Requirements

• Experience Customizing Google Analytics 360 Enterprise ed.
• Experienced in Tag Manager to track visitor activity, the analysis
• Skills or Experiences delivering findings through dashboards and visualizations that support marketers and business leaders across multiple channels
• Has implemented tagging schemes and test plans for site enhancements, campaigns and conversion programs for Enterprise level organization
• Abilities or experiences Identifying gaps, troubleshooting technical issues, and documenting changes with interfaces and reporting structures.

Team is Dynamic, fully remote, based out of the East coast of USA time zone.
Must be fully authorized to work in the US via USCit or GC (perm) authorizations only

We cannot do sponsorship (no C2C or EAD) for these roles, please do NOT apply or spam this for EAD, post grad, or C2C work at this time.

Can be contract (w2/i9, or llc.), or contract to hire(fte conversion).

Thank you,
Our Podcast: https://rebrand.ly/undrsrvd
Robert Swift / Senior Technical Recruiter
rswift@syrinx.com
Syrinx Consulting Corporation