• Maintain measurement plans which align with business and marketing goals. Drive processes which translate data into accurate performance reports. Uncover lead funnel shifts and audience insights, while staying attuned to broader site innovation opportunities.

• Customizing Google Analytics and Tag Manager to track visitor activity, the analyst delivers findings through dashboards and visualizations which support marketers and business leaders across multiple channels.

• Implement tagging schemes and test plans for site enhancements, campaigns and conversion programs.

• Identify gaps, troubleshoot technical issues and document changes with interfaces and reporting.

• Regularly analyze performance and pull reports from a variety of data sources. Researches and recommends optimizations and tests for driving engagement and improving lead conversions based on data. Independently produces web analytics and related reporting outputs at the team and collaborator level.

• Contribute expertise to customer-facing initiatives (segmentation and profiling, marketing automation, e- mail, social media, CRM integration, etc.).

• Maintain functional expertise in key digital marketing experiments and tactics related to web analytics and optimization, including A/B testing.